Branding your vehicle is a constant, mobile promotion that can save you money on advertising in the long run, according to
Tobin Jenkins, the Managing Director of vehicle branding and livery firm
Sign Language.
He offers the following tips to make your vans represent your business:
| 1. | Make sure your vehicle branding works with your business’ branding. If you’re a ‘classical’ type firm, make sure your vehicle branding follows. If you’re modern and funky, your vehicles should be too. |
| 2. | Make sure you get your wrap designed and fitted by experts with experience. We’ve seen some real messes made by people without the knowledge and skill to do it properly. |
| 3. | Be creative. You can have almost anything on your vehicles – just use your imagination. |
When you are designing a livery for your vans, it is necessary to show:
- The company name
- The nature of the business (unless it is obvious from the name) described in terms and that would be used by potential customers
- How it can be contacted.
Because few people see vans when they are in a position to write anything down, memorable phone numbers or web addresses can be invaluable. If the location of the business is given, it will allow prospects to find the number themselves.
Type sizes should be large enough to allow the information to be read easily. If the font size has to be restricted, there is almost certainly too much information.
The overall livery style needs to reflect your business your sector and your target customers. For example, if you are a design company the style should reflect this sector of the market; similarly, if you deal in antiques this should be reflected in the colours and type design.
It is also important to develop a design that suits the style and shape of the van. Features such as sliding doors for example can cause problems when they are open or if they do not align perfectly.
Finally, fashion can play nasty tricks over the life time of a vehicle, so take care needs to be taken in both colour and style. Most of us can date the foundation of companies using psychedelic colours or so-called ‘computer’ typefaces.